Why BoothRev
The most expensive conversations in B2B still end up on a business card, in a notebook, or left to memory.
An executive dinner, a roundtable, or a trade show booth routinely runs into five figures once venue, hospitality, travel, and staff time are counted. It's also one of the few days a year your team is in a room with the strategic accounts you're trying to close.
Event software was never built to capture what happens in that room. BoothRev was.
The spend nobody automates
Field events are often the single most expensive line in the field marketing budget, and one of the least tracked. The details of a conversation with a key account end up in a WhatsApp notes group, a Notion page nobody fills in, or a business card for someone to type up later. By the time anyone reconstructs what was said, days have passed, and the moment that justified the spend is gone.
Why the usual tools don't fix it
Badge scanners and lead-retrieval apps
Built to count contacts, not conversations. A scan gives you a name and a title. It tells you nothing about what was actually said, or why it mattered.
Personal apps and paper
A WhatsApp notes group, a Notion page nobody fills in, a stack of business cards. They work fine for one person's memory, but they're invisible to the rest of the team and they leave with the rep.
Post-event debriefs
Waiting until everyone's back at their desk turns a same-day follow-up into one that lands days later, sometimes weeks. By then, the account has usually moved on.
Why a shared workspace?
One system built for the gap between a conversation happening and it reaching your CRM.
Shared
Because sales and marketing both need the same context.
- Marketing owns the budget and sales owns the relationship. Both are judged on what the event produced.
- BoothRev gives both teams one record of each conversation, instead of separate notes.
- Reps see their own leads. Event owners see the whole event.
Event
Because in-person interactions demand a purpose-built environment.
- Traditional CRMs are built for desk work: structured forms, slow updates.
- Forced into a CRM, live conversations turn into noise. Left in a notebook, they get forgotten.
- Events need a system built for real-world speed.
Next
Because the value of an event is the next step it creates.
- Most of an event's value is lost in the days after, when notes go stale.
- BoothRev shows which conversations still need a follow-up, and who owns it.
- Marketing sees follow-through across events, not just contact counts.
Don’t leave your next event’s follow-up to chance.
Start with one event and agree what success looks like: useful context captured, clear ownership, relevant follow-up, and concrete next steps.
By the next morning, review what happened, what has been actioned, and what still needs attention.
No card required. One event, up to 100 AI-analysed leads.
What the Pilot includes
- Capture each conversation in seconds by voice or text, no CRM forms during the event
- A structured handoff and an editable follow-up draft, ready in minutes and ready to export to Salesforce or HubSpot
- One event, up to 100 AI-analysed leads, free for 14 days from signup, no card required
- An event outcome review when the event's done, with CRM-linked account and pipeline context where available