Use Cases
Keep your ABM programme intact, whether you're hosting, exhibiting, or attending.
The room changes. The account-based discipline doesn't. If follow-up is slow or generic, the value in that conversation goes cold regardless of format. Here's how BoothRev fits each one, same standard throughout.
Use Case
Hosting your own event. You own the guest list and the follow-up.
A roadshow dinner, an executive round table, a user conference you run yourself. There's no badge scanner to plug into and no partner's qualification bar to match. Every conversation is yours end to end, from who gets invited to what happens with the lead after.
BoothRev loads your guest list before the first RSVP, so nothing waits on someone scanning a badge. Reps qualify against one standard set at the programme level, and follow-up goes out grounded in what was actually said, while the evening is still fresh. It's ABM in its most direct form: you already picked the accounts, you just need the follow-up to keep up.
- —Pre-registered guest lists load before the event starts, no badge scan required
- —ICP and scorecard set once at the programme level, the same bar for every rep
- —Works for a 20-person dinner the same way it works for a 200-person conference
Use Case
Exhibiting at a trade show. Same ABM discipline, someone else's floor.
You don't own the guest list at someone else's show, but the account-based discipline doesn't have to stop at the door. Reps still meet people in short bursts all day, some Named Accounts and most not, and the good conversations have to survive the trip from the booth to the CRM either way.
Capture happens however the rep is working, typed, scanned, or by voice, so nothing gets lost between conversations. Every lead gets qualified against the same ICP and scorecard your hosted programmes use, not a separate booth-only bar. Follow-up goes out while the prospect still remembers the booth, confirmed by the rep before it sends, and the pipeline view stays current through the show.
- —Built to deliver 25%+ more qualified leads across a 4-day trade show
- —Designed to book 30%+ more meetings from the same event traffic
- —Engineered to add 30%+ more pipeline, visible during the event rather than weeks after
- —Named Accounts on the floor get the same ICP and scorecard standard as your hosted programmes
Use Case
Attending an event without a booth. Still on the account list.
Not every event is one you're running or exhibiting at. Sometimes it's a hallway conversation, a dinner, a session Q&A, and it happens to be with someone from an account your team has been trying to reach. There's no booth, no badge scanner, and usually no time to write it all down before the next thing starts.
BoothRev doesn't need a booth to work. A rep captures the conversation by voice or a typed note the moment it happens, and the follow-up draft is ready before they've left the building, grounded in what was actually said, not a generic template written days later.
- —No booth or badge scanner needed, capture works anywhere a conversation happens
- —Offline-first, so a conference Wi-Fi network never costs a lead
- —Fits a single rep working a room just as well as a full exhibitor team
- —A hallway conversation with a Named Account gets the same follow-up discipline as a scheduled meeting